It’s time to let your feet speak

Introducing ASICS FOOT ID, a revolutionary use of bio-mechanics in motion. ASICS FOOT ID is a shoe selection service, which will help in selecting the right shoes for you. As the official technical partner to the 2014 Sanlam Cape Town Marathon, ASICS could not have introduced ASICS FOOT ID at a better time.

“The ASICS FOOT ID is a game changer for runners, as it provides an advice to ensure your feet are getting the best shoes. The process used to develop the ASICS FOOT ID comes from the ASICS Institute of Sport Science in Kobe, Japan and involves three steps to identify what your ideal running shoe is.’’ says Dawid Visser, ASICS South Africa Pty. Ltd Training & Promotions Specialist.

The media launch for this exciting revolution in athletic footwear technology took place at the V&A Waterfront’s Lookout Deck on the 19th of September. Springbok rugby players – Bryan Habana, Eben Etzebeth and Springbok Seven’s Captain, Kyle Brown were the first to experience ASICS FOOT ID during the launch.

The public can be next in line if they visit the participating Total Sports stores in November and December.

Bookings are essential and can be done by logging on here



In order to map the characteristics of the foot, the 3D Foot Mapping System uses both lasers and micro cameras. The results are then compared against a database and find the perfect-fitting running shoes.

Once the foot scan is complete, ASICS’ staff will review every aspect of each foot. To gauge which shoe fits the best, the screen shows a 3D reproduction of the foot. The ASICS FOOT ID measurements include, among other things, the foot’s length, forefoot’s circumference, heel width, instep height, arch height and the angle of the toes. The extensive knowledge obtained from the foot scan not only enables runners to find the right running shoe.

Let your feet speak – find the shoe that works best for you.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s