DON’T JUST RUN, GLIDE WITH THE NEW ADIDAS SUPERNOVA GLIDE BOOST™

adidas Unveils Supernova Design, Specifically for Female Runners

Herzogenaurach, Germany (November, 2014) – This season, the legend of adidas Supernova will be told through a design specifically built for the unique fit, look and feel of women. The new adidas Supernova Glide BOOST™ will keep the award-winning* BOOST™ midsole designed to ensure every run feels like gliding.

This season, the women’s Supernova Glide BOOST upper receives a facelift that delivers a sleek, slimming and stylish appearance while maintaining the performance integrity of Supernova. To accomplish this, the technical features have been reconstructed throughout the shoe to provide a smoother silhouette that’s more flattering to the female foot.

http---prod.cdata.app.sprinklr.com-DAM-271-SS15_Supernova_PR_Social_26_2x-03370193-b7b3-48d5-b105-6379c847cfa6-510377003-2014-11-20 08-44-36

“We’ve tailored the Supernova Glide BOOST to meet women’s physical and aesthetic needs without compromising any of Supernova’s trusted technology,” said Adrian Leek, senior vice president of adidas running. “This new approach to Supernova design allows us to fully celebrate the beauty of women’s running with style-driven performance.”

http---prod.cdata.app.sprinklr.com-DAM-271-SS15_Supernova_PR_Social_41_2x-38279a1b-8874-4cb2-9e68-1a5e69d6a662-564687716-2014-11-20 08-44-43

BOOST foam cushioning provides the highest Energy Return in the industry using thousands of durable Energy capsules that maintain their soft cushioning, season after season, so every run with BOOST feels like the first.

BOOST cushioning also remains consistently responsive in any weather condition while standard EVA expands and hardens in varying temperatures. And, along with performing in any temperature, Supernova Glide BOOST delivers a neutral ride that’s suited for any runner. Whether you’re heading out for your first leisurely jog or lacing up to leave your mark on race day.

SS15_Snova_foam1_F

Along with BOOST foam cushioning, the new Supernova Glide also features:
• Adaptive upper provides a unique fit for varying foot shapes. Techfit on the women’s version and Stretch Mesh on the men’s.
• Continental™ rubber outsole ensures the ultimate grip
• adidas Torsion System carries your foot through an optimum transition

Following the previous award-winning model, the men’s Supernova Glide BOOST is designed for technical perfection with subtle updates to enhance its versatility and performance including a more lightweight midfoot and forefoot overlay to provide a more secure fit.

“We’re excited to apply the same gender specific treatment of Supernova Glide BOOST to the complete range of adidas Supernova,” said Leek. “Whether you’re a male or female, beginner or pro, neutral or stable, the Supernova franchise will have exactly what you need.”

The new collection of Supernova Glide BOOST is available at selected Totalsports stores in mid Decemeber.
Join the #BOOST conversation by following adidas running on Twitter, Facebook and Instagram.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s