Cape Town, 04 November 2015 – adidas is giving you the Freedom to Perform with their latest technology driven range of training gear. Whether you’re on the pitch, track, court or inside a gym,their latest training range has been designed to support and free the body to perform optimally with designs which allow maximum movement and minimal restrictions.
To showcase their latest range, the sport apparel brand got some of their South African assets to sweat it out and test their strength at a cross functional training gym. The focus was on physically challenging the assets, illustrating the adidas training gear technology and versatility at its best. Images from the shoot appear in adidas’ all new Freedom to perform online catalogue and photoshoot stars included the likes, TV presenter Lunga Shabalala, actress Amanda du-Pont, and well known fitness model Trevor Lagerway.
Men are able to release their training ability with the new techfit™ range and two unique fits – compression and fitted. powerweb™ is designed to help channel the body’s energy by supporting muscles and improving posture to explosively drive their game forward. Tight-fitting fabric supports muscles underneath the kit, allowing for optimum performance in premium style.
The Freedom to Perform range allows ladies to experience maximum cooling and therefore train harder with the ever-popular Climachill which features burnout mesh technology in key heat zones, assisting to cool and dry. Its rich cotton-hand feel strikes the perfect balance of performance and comfort so women can stay focused on their workout
Commenting on the direction of the Freedom to perform training range, Philip Venter, adidas Training Brand Activation Manager said, “At adidas, we listen closely to our athletes stories and make sure we create products that answer all their requirements, helping them and the public at large to optimally train and perform no matter what their sporting code.”
No matter what your favourite form of exercise, adidas has the product that gives you the freedom to perform, be it strength training, body weight training, yoga, dance, or merely training for your sport.