IGNITE YOUR CITY | EPISODE 2 | #IGNITEMiami

ignite miami

Hot, hot, hot. These runners? Perfectly cool. After PUMA’s IGNITE YOUR CITY tour kicked off in Tokyo, we switched it up by touching down in city halfway around the world. Runners were outfitted with the all new PUMA IGNITE PWRCOOL running shoes and apparel to navigate the scorching heat of Miami.

The blistering sun of the city didn’t keep our runners indoors. They kicked off their run in the residential area of Miami, hitting the pavement with the IGNITE’s Evertrack outsole, which features rubberized treads for reliable traction.

They weaved through the color-splashed streets of the Wynwood Art District. Stripes, graphics, patterns, and graffiti tags look even better when seen with your run crew. Sprinting down alleys and vaulting over barriers, the IGNITE FOAM found in the full-length midsole provided superior energy return and long-lasting performance for their extended run.

At the outskirts of town, the runners reached South Beach, dodging tourists and dogs, and speeding past beach volleyball players. With IGNITE PWRCOOL’s thermoregulation materials like ComfortTemp and CoolCELL to keep them at optimal temperatures, they focused on blazing a trail rather than seeking shade.

The final stop? Taking in the view of Miami from the abandoned Marine Stadium. The ultimate reward for an epic, warm-temperature run? A dive into the Atlantic Ocean.

That’s how you #IGNITEMiami. Follow the IGNITE journey as it makes its way to ten cities around the world this year. Next stop? Mexico City.

Music: “El Patio de mi casa,” Florida WPA website, American Folklife Center, Library of Congress

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