evoPOWER 1.3 Football Boot Continues to Redefine the Meaning of Power on the Pitch
Cape Town, South Africa (14 January 2016) – At PUMA too much power is never enough in football, as the global sports brand today introduced the all new evoPOWER 1.3 to be worn by PUMA’s experts of power including Cesc Fàbregas, Mario Balotelli, Olivier Giroud and Yaya Touré. The vibrant yellow football boot has a new outsole and improved upper material to enable even more flexibility of movement for the foot.
As with previous boots within PUMA’s evoPOWER family, the new evoPOWER 1.3 is grounded in the principles of barefoot kicking and designed to enhance what the body does naturally. Taking this concept to new levels, the evoPOWER 1.3 provides even more flexibility through the outsole, which leads to more kicking power.
In creating the new outsole, PUMA focussed on how forces travel from the heel to the forefoot, and from the lateral to medial side of the boot. An increased amount of AccuFoam in the upper provides a smoother and cleaner kicking surface for more precision, while the one-way stretchable Adap-Lite upper allows the foot to bend and mimic a barefoot kicking motion.
The improved configuration of bladed and conical studs allows for more manoeuvrability, gives extra stability in the midfoot of the standing leg when kicking, and the new evoPOWER 1.3 features optimal ground penetration in all weather conditions.
Cesc Fàbregas commented on the new boot: “Since the evoPOWER was first launched in 2014, PUMA has managed to improve this great boot even more each year. What I especially like about this version is the stability it gives in matches and training, which helps improve my performance. The new colour is great, it will catch a lot of attention on the pitch.”
The all-new evoPOWER 1.3 will be available for R2 799 at PUMA stores and selected Totalsports stores from the end of January.
PUMA also recently revealed the new evoSPEED SL-S, its superlight football boot with a new synthetic upper that offers extra durability for everyday use. Another innovation in football which PUMA have just brought to the market is the Vent Thermo-R Jacket, which includes specific vent placements that adapt to movement patterns providing improved temperature control in colder, windier and wetter conditions.
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