Inspiration from fans, innovation for performance ADIDAS drops the next generation of running greatness with UltraBOOST Uncaged

 

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The wait is over. The innovation experts of adidas Running introduce UltraBOOST Uncaged, a shoe inspired by an open source response from fans and engineered for maximum performance.

In  2015,  global  trendsetters  sparked a  craze  for  modifying  adidas   leading  running  shoe,  UltraBOOST,  cutting  off  its  external  support  cage  to  show  off  the  stylish Primeknit  upper.  Taking  a  collaborative  approach  to  innovation,  adidas  embraced  the  movement  and  invited  partners  including  Sneakers n Stuff,  Hypebeast  and  Solebox  to  join  its  consortium  project and  design  their  own  stylised  versions  of  the iconic shoe, still highly technical with the fan-inspired sleek new look.

adidas ultraboost uncaged

Following this collaborative approach and in line with its dedication to delivering only the best for the athlete, adidas created its latest running innovation – a sleek new silhouette with the performance benefits that separate UltraBOOST uncaged from every other running shoe.

UltraBOOST Uncaged is featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system. To transform the Uncaged look into a performance vehicle, adidas adapted an internal midfoot skeleton using technology developed for the world’s top track athletes, delivering highly technical support and comfort with a rebellious look.

The re-engineered adidas Primeknit upper provides flexible breathability and natural movement through each stride to complement an adaptive knit collar, while specially-designed flat laces offer enhanced comfort and stability.

Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step.

“UltraBOOST Uncaged is a perfect example of where performance meets style” commented Mike Jaeggle, Senior Marketing Director, adidas South Africa“and adidas will continue to create high performances products that are cool, trendy and relevant for young urban runners – ultimately adidas is committed to make athletes look and perform better.” Mike added.

Shop adidas UltraBOOST Uncaged here.

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