They see our potential before we’ve even opened the door. They support our loftiest goals and ambitions. They inspire us to honor the bodies we’re given. They are fitness trainers, and today Reebok – a global fitness leader – launches a worldwide content series that celebrates the trainers who inspire people to push their limits and be the best possible version of themselves.
The #TrainerTribute campaign pays homage to the professional fitness instructors who see and cultivate the limitless potential of their students. Reebok argues that their contributions to society are as valuable as those made by healthcare providers and educators; they motivate their clients to be healthy and teach people how to lead an active, productive lifestyle.
The series kicks off with a film focusing on boxing and combat-style training on June 9 and will continue throughout 2016, with additional films highlighting fitness disciplines including CrossFit and Studio.
Shop our full Reebok range here.