Built for Focus – adidas Launches new athletics range


The world’s leading sportswear innovator has launched a brand new category devoted to the athlete’s mental game – adidas ATHLETICS. Redefining the future of “gym-to-street” style, the first product in this revolutionary new range will be available instore from 7 September – the adidas Z.N.E. Hoodie.

adidas believes that training isn’t confined to the gym or limited to the physical, it’s about getting your mind right, preparing mentally, finding vision and above all Focus. Maintaining concentration immediately before taking to the field or when you’re in the zone is vital to your performance. The adidas Z.N.E. Hoodie was designed with this in mind, helping you to stay mentally strong by reducing noise distraction and ensuring minimal visionary interference. Combing cutting-edge craftsmanship with luxe fabric and a striking aesthetic, the adidas Z.N.E Hoodie is a sportswear essential that’s comfortable for performance or leisure and gives you a bold and modern look.

The over-sized hood combines double-layered side and front panels to eliminate distractions while keeping you warm and focused. The hood is also large enough to accommodate over-ear headphones for pre-game music rituals. Made from a premium, heavyweight cotton/polyester/elastane blend it is designed for comfort with “Made 2 Move” seam construction and a dropped shoulder to allow you to move freely. Hidden zipper pockets are perfect for storing personal items when on-the-go and inside each hood is a discreet inner label with a motivational message that celebrates your mental strength and focus.

This new range has been welcomed by some of SA’s top athletes including; Wayde van Niekerk (current world record holder and 400m Olympic champion), Akani Simbine (sprinter), Sikhumbuzo Notshe (Stormers’ flanker) and Kagiso Rabada (SA international cricketer)

the adidas Z.N.E Hoodie is at the following select Totalsports stores: Cavendish, Cavendish Womens, Canal Walk, Menlyn Park, Gateway, Eastgate, Sandton & Mall of Africa.



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