The Times Sowetan Shopper Survey 2016

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The annual Times, Sowetan Shopper Survey continues into the 9th year and maintains its highly credible platform in the marketing arena. It provides a representative snapshot across 20 categories.

The winning index score is calculated by using a brand’s relative advantage on the delivery scale compared to ratings within the category.

Totalsports has once again taken first place in the Sports and Outdoor category followed by fellow TFG brand, sportscene.

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With an improved result, Totalsports, the only Sports and Outdoor category competitor, moved into 6th place within the Shopper Grand Prix.

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