PUMA KICKS OFF 2017 WITH NEXT GENERATION evoPOWER VIGOR 1

17ss_pr_ts_pumafootball_q1_evopower_oliviergiroud_9

PUMA has kicked off the new year in style by unveiling its next generation POWER football boot, the evoPOWER Vigor 1. The new boot sees PUMA’s greatest design overhaul yet in the POWER franchise, boasting an upgraded silhouette that keeps power and accuracy at the heart of the design. The revolutionary boot will be worn on-pitch by PUMA POWER stars including the likes of Olivier Giroud and Mario Balotelli, and new PUMA ambassadors Petr Čech and Marc Bartra.

Engineered with numerous upgrades to the previous edition, the evoPOWER Vigor 1 is more technical than ever, marking a new era for the silo. The Vigor 1 is the first in the POWER family to feature a stretchable Spandex sock construction, creating an ultra-comfortable slip on boot with a barefoot feeling. The Spandex sock lining works in harmony with PUMA’s next generation AccuFoam upper technology which features a new engineered 3D format. The PU foam dots regulate the uneven surface when the foot comes into contact with the ball, which maximises precision when striking the ball powerfully.

 

17ss_pr_ts_pumafootball_q1_evopower_1

The upper is completed with PUMA’s Adap-Lite material further enhanced with a new support cage that allows the foot to bend. The one-way stretchable microfibre upper material supports the biomechanics of the foot while striking the ball barefoot, maximizing both power and precision. This combined with GripTex, a PUMA technology applied to the upper of the boot, helps create enhanced grip and ball control.

 

The evoPOWER Vigor 1 outsole remains the same as its predecessors as a result of popular demand, featuring a mix of bladed and conical studs. Based on PUMA’s research into how force travels on the stance and kicking legs, the boot features bladed studs that ensure perfect ground penetration and stability, especially on stance leg, and conical studs for optimal agility.

 

The evoPOWER Vigor 1 emanates POWER with its bold styling and colour, featuring a sleek new look in allover Gecko Green finished off with Safety Yellow and PUMA Black detailing. The diamond shaped PU dots in Safety Yellow on the sock liner not only advance the performance of the boot, but also fashion a subtle graphic pattern across the upper, which has been replicated in the outsole. The overall look is rounded off with finishing touches in PUMA Black, from the iconic PUMA Formstripe and evoPOWER branding on the tongue to decorative details on the outsole.

 

Commenting on the new POWER offering, PUMA’s General Manager for Teamsport, Matthias Mecking said: “To tackle the design, we closely examined our top players in action – the way Olivier Giroud transfers every bit of power into strikes and Balotelli’s final third domination and powerful goals. We examined what the body naturally brings to the ball and how we can give it more impact and even better aim, and took each boot material to the next level. The evoPOWER VIGOR 1 is PUMA’s most technical offering to date, and brings you even closer to the ball for even greater power.”

 

Olivier Giroud said: “I’ve been wearing evoPOWER for some time now and while PUMA always makes great developments to the boot, the new evoPOWER Vigor 1 is next level. I’m enjoying playing in a boot with a slip on sock construction – it is ridiculously comfortable plus the foam dots are a total gamechanger for me. I enjoy making an impact on the pitch and in these bold Green boots I definitely will. Let’s just say the bar has been officially raised.”

 

The evoPOWER Vigor 1 FG is available for R3499 from 1 February 2017 at Totalsports nationwide. When you buy a pair of evoPOWER Vigor 1 boots you get an evoTraining kit worth R6000 (offer available at participating retail stores while stocks last, and excludes PUMA retail stores). The kit includes Vent Jacket, evoKNIT T-shirt, shorts, socks, evoPOWER ball, evoFORCE shinpads and evoPOWER kit bag.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s