Totalsports receives two nominations in the Sunday Times Generation Next Awards.


Totalsports is excited to announce its nomination in the Coolest Footwear/shoe and Coolest clothing store category in the 2017 Sunday Times Generation Next Awards.

The ‘Coolest footwear/ shoe store’ is a new category in the studies this year. The ‘Coolest clothing store’ is an existing category and Totalsports have been nominated for the consecutive year.


For the last thirteen years, HDI Youth Marketers have conducted the Sunday Times Generation Next Study in order to better understand the lives of young urban South Africans.


The study provides important insights for companies and brands on how they can add value to young people’s lives and future prospects. The coolest brand section of the study was polled with over 6 500 youth across South Africa (aged 8 – 23 years old). The study is conducted with the urban and peri-urban youth population; this includes a mix of races, genders and ages. The results uncovered South Africa’s coolest youth brands and personalities.


“We are very pleased to have been nominated in the “Coolest footwear / shoe store” and “Coolest clothing store” categories. With our focus to grow our brand appeal within the youth market, being nominated for this award is affirmation that our brand initiatives are resonating with the urban youth of South Africa,” says Charmaine Claasens, Head of Marketing for Totalsports.


Totalsports is the largest Sporting Goods Retail brand in Southern Africa and are well represented in all key shopping locations across 300 stores along with an e-commerce store.



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